For the 2025 season, the Mumbai Indians, India’s most successful and valuable cricket team, will be the Official Tourist Destination Partner of the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives). The Maldives’ dedication to enhancing its footprint in one of its most significant source markets is further demonstrated by this agreement, which is the first of its type for Visit Maldives in India. Cricket, the world’s second most popular sport, attracts affluent viewers, thus this collaboration is a calculated attempt to boost the Maldives’ reputation among Indian and foreign tourists.
The Mumbai Indians are the most prosperous and successful cricket team in India, having won the tournament five times. Given that India is one of the Maldives’ top source markets, it is anticipated that this collaboration will increase regional arrivals, raise brand recognition, and foster excitement and expectation in several Indian cities. In 2025, Visit Maldives hopes to welcome 200,000 Indian visitors, and this partnership will be essential to reaching that objective.
Through this collaboration, Visit Maldives will introduce captivating marketing efforts aimed at Mumbai Indians, such as online ads, physical activations, and unique experiences that showcase the Maldives as the ultimate luxury vacation spot. Travelers and cricket enthusiasts alike will have the chance to experience the Maldives’ immaculate beaches, top-notch resorts, and unmatched friendliness.
“This partnership with Mumbai Indians is a milestone moment for us,” said Mr Ibrahim Shiuree, CEO & MD of Visit Maldives. “Cricket holds a special place in the hearts of millions in India, the Maldives, and beyond. By aligning with one of the most iconic Indian cricket teams, we are confident that we can inspire more Indian travellers to choose the Maldives as their preferred holiday destination.”
A Mumbai Indians spokesperson said, “Cricket and holidays are all about creating memories that last a lifetime. We look forward to the partnership with Visit Maldives and showcase the destination to our global fans across the world.”
With opulent accommodations, distinctive experiences, and easy access with numerous weekly direct flights from various Indian cities, the Maldives continues to be a popular travel destination for Indians. It is anticipated that this strategic partnership with the Mumbai Indians cricket team will improve our market presence within the Indian tourism sector and further enhance the Maldives’ standing as a top travel destination for Indian tourists.
