A Memorandum of Understanding (MOU) has been signed between Maldivian, the national airline of the Maldives, and Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) to enhance cooperation in promoting fair Maldives tourism growth. At a ceremony on the morning of August 15, 2024, at MMPRC Headquarters, the agreement was signed by Mr. Ibrahim Shiuree, the Chief Executive Officer and Managing Director (CEO and MD) of MMPRC, and Mr. Ibrahim Iyas, the Managing Director of Maldivian.
Through this agreement, the skills of both institutions will be used to generate creative marketing campaigns and projects that will draw tourists from all over the world. MMPRC and Maldivian will collaborate to concentrate on business-to-consumer marketing through branded ads, worldwide campaigns, and promotional events.
“Our partnership with Maldivian is an exciting venture to promote the Maldives,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.”
“We are thrilled to announce our strategic partnership with the Maldives Marketing and Public Relations Corporation,” said Ibrahim Iyas, Managing Director of Maldivian. “This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. Through this collaboration, we will enhance the travel experience, promote sustainable tourism, and drive economic growth. Our vision extends beyond this agreement. We are excited to expand our horizons, particularly with our upcoming A330 aircraft, enabling us to establish direct connections to China and beyond. This partnership is a testament to our unwavering commitment to showcasing the unique beauty and warm hospitality of the Maldives to travellers worldwide. We look forward to working closely with MMPRC to showcase the best of what our nation has to offer to travellers.”
The signing of this MOU signifies a promising future for Maldives tourism industry. The individual components of this partnership, details of which will be shared as they come into motion, are set to steer the Maldives towards sustainable tourism and equitable development of promotions, activities, and campaigns throughout the different regions of the Maldives.
