At the Diving & Resort Travel Expo 2024, also known as the DRT Show 2024, the National Boating Association of Maldives (NBAM) and the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) showcased the stunning underwater environment of the Maldives. The event was held in Hong Kong from 13th December 2024 to 15th December 2024. In addition to Visit Maldives and NBAM, six businesses from the Maldives tourist sector participated in the event. These businesses are Noorani Travels Pvt Ltd, Voyages Maldives Pvt Ltd, Divescape Maldives Pvt Ltd, Carpe Diem Maldives Pvt Ltd, Marselia Maldives, and Highrise (Floating Asia & Maldives Marine Expo).
One of the top international gatherings for specialists in diving and marine tourism is the DRT Show. Promoting places like the Maldives as a top diving and marine tourist destination and showcasing the newest developments were made possible by this event. The event offered numerous chances to give B2B tourism trade experts the most recent information regarding the Maldives’ diving business.
In addition to the outstanding diving services and distinctive underwater experiences of the Maldives at DRT Show 2024, MMPRC sought to highlight their entire product line, which includes resorts, guesthouses, liveaboards, and hotels. Together with their industry partners, their goals were to share the most recent plans, work with foreign travel suppliers and purchasers, and fortify long-standing relationships in the marketplace. The show also offered the Hong Kong travel industry and others a valuable platform for disseminating the most recent details about specific properties.
Hong Kong continues to be a significant market in this area. MMPRC uses a 360-degree marketing strategy to continuously increase the Maldives’ market share in Hong Kong. The first direct flight from Hong Kong to the Maldives since 2020 has arrived thus far in 2024. The Discover Maldives Webinar series, the PATA Annual Summit Panel Discussion, the ITB China, the MOU with Fliggy, the KOL FAM trip in partnership with PADI, the Fujian events, the Welcoming of the Xiamen Flight and the China Eastern Flight, the China webinar series, and other marketing initiatives were also carried out in the Chinese market. Additionally, they continue to be active on social media sites like Weibo and WeChat. The goal of these focused marketing initiatives is to make the Maldives the market’s top travel destination.
