Together with top industry partners, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) successfully launched an engaging advertising campaign at the 75th Berlin International Film Festival 2025, also known as Berlinale 2025, which ended on 23rd February 2025 and started on 13th February 2025. The objective of the initiative was to solidify the Maldives’ standing as the world’s top luxury and leisure destination for the travel and tourism sector.
Showing off the unmatched beauty of the Maldives was made possible by the Berlinale 2025, a prominent event that drew over 1.6 million people, including celebrities, filmmakers, industry experts, and movie buffs. Two sizable digital billboards sported captivating 30-second video ads showcasing the stunning scenery of the Maldives throughout the event.
The Maldives’ varied and opulent offerings were showcased by this strategic campaign, which was carried out in collaboration with prestigious organizations including SO/ Maldives, Resort Life Travel, Canareef Resort Maldives, Arena Hotels, Brennia Kottefaru, and Summer Island Maldives. The campaign demonstrated Visit Maldives’ focus on drawing in affluent tourists and its commitment to creative international marketing techniques.
Tricia Tuttle’s first appearance as artistic director at the 75th Berlinale was historic. Hollywood heavyweights like Timothée Chalamet, Robert Pattinson, and Jessica Chastain were among the star-studded lineup at the festival, which began with the premiere of Tom Tykwer’s “The Light.”
Visit Maldives successfully reached a varied and wealthy audience by coordinating with such a well-known international event, enhancing the country’s standing as the ultimate destination for luxury and leisure. Attendees were moved by the breathtaking imagery and powerful message, which increased the Maldives’ allure as a must-see location.
“Our presence at Berlinale 2025 was a resounding success,” said CEO and MD of MMPRC/Visit Maldives, Ibrahim Shiuree. “We are thrilled to have showcased the unparalleled beauty of the Maldives to a global audience, and we are confident that this campaign will inspire travellers to experience the magic of our islands.”
The campaign’s success was largely attributed to the cooperation with industry partners, which showed the coordinated effort to market the Maldives internationally.
