With great pleasure, Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) announced a special partnership with Khalid Al Ameri, a well-known Emirati content creator and digital storyteller, for an exclusive familiarization (FAM) trip that was scheduled for and conducted from 22nd March 2025 to 26th March 2025. Khalid is well known for creating content that appeals to a wide range of global audiences while still being culturally relevant. His captivating tales will promote the Maldives as a last-minute vacation destination, appealing to tourists from the GCC and the Middle East.
Stanford University alumnus Khalid Al Ameri, who has 21 million followers worldwide on social media, is praised for his capacity to unite people from different cultural backgrounds and promote Islamic customs and communal values. He is the perfect partner to showcase the Maldives’ distinctive products because of the strong resonance of his work in the Middle Eastern market. He was named one of the Gulf Business “100 Most Powerful Arabs” and has continuously brought people together all across the world with his amusing and inspirational writing. He continues to influence online discussions as the first social media star to be inducted as a Dubai Star on the Downtown Dubai Walk of Fame.
The main goals of this tour are to highlight the genuine indigenous culture of the islands and market the Maldives as a top travel destination via Khalid’s powerful social media channels. With more than 79,000 visitors in 2024, the Middle Eastern market presently accounts for 3.9% of the Maldives’ market share, and this campaign fits with that strategy. This campaign is a component of Visit Maldives’ continuous effort to work with top brand ambassadors and influencers in strategic markets. By highlighting its exceptional hospitality, stunning landscapes, and cultural diversity, Khalid’s extensive reach and strong ties to Middle Eastern viewers will help establish the location as a top last-minute travel destination.
Throughout his visit, Khalid was to provide a number of interesting content pieces, such as community postings on several platforms, video and photo posts, and daily coverage on Facebook and Instagram. The blogs will emphasize cultural customs like iftar by the beach and opulent accommodations catered to Middle Eastern tourists, as well as Khalid’s own experiences of Ramadan in the Maldives. These deliverables, which highlight the Maldives’ breathtaking scenery, opulent hospitality, and lively local customs, with an emphasis on halal travel and cultural experiences, are anticipated to reach a minimum of 3.2 million viewers.
This program is a component of Visit Maldives’ larger suite of influencer-led marketing activities that strengthen the destination’s allure in several international markets. The Maldives is poised to enthrall tourists seeking a tranquil and opulent escape this Eid thanks to Khalid’s influence and storytelling skills.
