A Memorandum of Understanding (MoU) has been struck by the Maldives Marketing & Public Relations Corporation (MMPRC) and Booking.com, one of the top digital travel platforms in the world, to work together to promote the Maldives as a top vacation destination. This collaboration will make use of Booking.com’s extensive global presence and marketing know-how to highlight the islands’ breathtaking natural beauty, lively culture, and variety of experiences while promoting more travel to the area as a whole.
The Memorandum of Understanding, which will be in effect from 1st March 2025 to 1st March 2027, describes a framework for cooperation between Booking.com and MMPRC for a number of campaigns, cooperative initiatives, and strategic alliances. Through creative marketing, improving the Maldives’ tourism offerings’ visibility on Booking.com, creating collaborative marketing campaigns, holding workshops to train lodging providers, and encouraging sustainable tourism practices, these initiatives will concentrate on boosting visitor arrivals.
CEO & MD of MMPRC, Ibrahim Shiuree, said “The partnership with Booking.com is a crucial step in showcasing the Maldives’ beauty and diversity globally, particularly highlighting our unique attractions beyond the traditional appeal. By leveraging Booking.com’s extensive network and digital marketing, we aim to significantly boost visitor numbers and drive tourism growth. This collaboration will also enable us to reach a broader, global audience, effectively positioning the Maldives as a multifaceted destination.”
Booking.com will support MMPRC’s marketing campaigns with interesting promotional activities, train accommodation partners and MMPRC employees on supply chain optimization, and share insights on travel trends (in accordance with data privacy regulations) to guide promotional strategies. Additionally, Booking.com will actively support sustainable tourism practices in accordance with MMPRC’s objectives and contribute to MMPRC’s destination marketing campaigns.
Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia at Booking.com said “We are delighted to partner with MMPRC to promote the Maldives as a premier travel destination. The Maldives offers an unparalleled travel experience, and we are committed to leveraging our platform and resources to showcase its unique attractions to travellers worldwide. We are particularly excited to support local accommodation partners through training and skill-building initiatives, which will contribute to the long-term sustainability of the Maldivian tourism sector.”
